From thanking framers to making framers

Norbord is nothing without framers. They install everything we make. And right now, there aren’t nearly enough of them.

Norbord is nothing without framers and, right now, there aren’t nearly enough of them. The construction industry has been hampered by a crippling labor shortage and we are working to solve this issue.

In 2017, we donated $1.1 million to the Home Builders Institute (HBI). The HBI utilized the funding to establish pre-apprenticeship programs to train future framers in Houston, Texas and Tampa, Florida, in aid of post-hurricane rebuilding efforts.

We have used social media campaigns and influencers to reach young people and educate them on the benefits and opportunities a career in framing offers.

Our collaboration with HBI has seen hundreds of newly trained framers enter the job market. In 2020 we are redoubling our efforts with $200k in new investments that will continue the HBI programs and help access additional funding from Federal Government programs.

We are appealing to others in the industry to help bolster our economic recovery by building America. The easiest way to contribute is through a donation to HBI.

Learn more and donate to the HBI

2017 Thankful of the past

Framers measure, cut and assemble the framework of our homes and buildings. They provide structure to the communities we call home. Framing demands skill, strength, toughness and teamwork. Framers install our products. So, it was natural for us to bring attention to the valuable but unsung heroes of our industry by showing our appreciation to the great American framers out there.

2018 Appreciating the present

When we launched #THANKAFRAMER we had no idea our video saluting hardworking American framing carpenters would get millions of views. Or that large numbers of framers would write back to us to thank us for caring. For 2018 we change our focus towards giving America more framers to thank.

2019 Building the future

With a strong appreciation of what has come before, we turned our campaign towards the future and getting more framers onto jobsites. We reached out in schools and on social media so young Americans see the benefits and opportunities a career in framing offers like pride, craftsmanship, no college debt and new ways for ambitious young Americans to pursue entrepreneurial dreams. We’ve sponsored Home Builders Institute framer training programs and been successful in getting many new young framers onto jobsites across the country.

2020
and beyond!

In 2020, we’re reinforcing our commitment to reduce the construction labor shortage by investing an additional $200k in our HBI training programs. We are appealing to the community to join us in educating young Americans on the benefits of a career in construction and asking them to help fund and develop framer training programs through the HBI.



A national leader in career training for the construction industry, the HBI offers programs for under- served youth. They train 8-10 thousand students every year and boast an 85% placement rate. Students can be trained and ready fort he jobsite in a couple of months and without crippling student loan debt.